Hot Takes Get Read

Client: Yelp - Spec Work | Year: 2022

Copy & Art: Joseph Egan

Hot Takes get Read plays on the idea that the Yelp Reviews that really matter, that really get read and push ratings are the hot takes: the one stars. The reviews that get noticed are those that are impassioned and have a lot to say.

I found the idea of negatively reviewing beloved tourist attractions and wonders of the world very amusing. Whether the consensus agrees with these reviews or not, they might at least make some good points to be aware of. The only way to have others hear you out on your hot take is to write a review on Yelp.

Formats

Transit ads make the most sense for Yelp in general because it’s an app you use to figure out what restaurants or attractions to go to or to tell others how you liked or disliked one. Hot Takes Get Read can be seen in large print at airports and train stations.